I have a crazy idea – let’s remove color from design! No, I’m not talking about designing in black and white. I believe we should take color out of the equation, completely. Because it is quite irrelevant. No, no, no, hear me out. I’m talking about the early stages of a project and everything that comes before visual design. That is when we need to forget color exists. This will allow us to focus on what’s really important: Crafting an engaging experience while solving problems for people. So we need to focus first and foremost on the user and the content, not the design.
Visual design is important, yes, but it’s only one piece of the puzzle. We ultimately want to achieve IMPACT. I argue that a visually beautiful website isn’t really worth the pixels it occupies on the web, if it isn’t usable, useful and speaks to it’s audience.
Let’s explore the most important fundamentals of designing an engaging experience that creates impact. Continue reading “Designing without Color”